Not everybody was smiling. Pepsi Logo and Tagline. Put beside Coca-Cola’s 6.5 ounce bottle, which brand delivered the better value was obvious. Pepsi 1991 Retro Logo Women's Vest. After Arnell Group publicly discussed the science behind the logo, like their use of the Golden Ratio to determine the perfect angle for the globe and comparing it to the Mona Lisa, critics called it pretentious and ridiculous. The 1906 iteration of the Pepsi-Cola logo made the letters thicker again and condensed the wordmark, making the letters “P” and “C” just a bit taller than the rest of the letters. End of story, Pepsi won, right? “More bounce to the ounce,” was the tagline of the day, which promised more than just more soda per bottle than Coca-Cola. Slanting the font forward communicated that Pepsi was the forward-looking, forward-thinking soda brand. Pepsi logo (1987-1991) Saved by Brandon Cortrell Penson. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Pepsi logo 1996. Pepsi Cool Cans were produced in four designs, called Confetti, Sunglasses, Neon and Motifs. 1 Brad's Drink 1.1 1893-1898 2 Pepsi-Cola (first era) 2.1 1898-1905 2.2 1905-1906 2.3 1906-1940 2.4 1940-1950, 2014-present 2.5 1950-1962 3 Pepsi 3.1 1962-1973 3.2 1973-1991 3.2.1 1973-1987 3.2.2 1987-1991 3.3 1991-2008/2010 (International) 3.3.1 1991-1998 3.3.2 1996-1998 (International) 3.3.3 1998-2003 3.3.4 2003-2006/2010 (International) 3.3.5 2006-2008 3.4 2008-present 3.4.1 2008-2014 … Pepsi 7th Logo Jun 10, 1973. As Coca-Cola opened bottling plants in Europe and came under the leadership of Robert Woodruff, who would lead the company for the next 60 years, Pepsi-Cola declared bankruptcy and was then purchased by Craven Holdings Corp. It was at this point the logo began to be referred to as the Pepsi Globe. Logo Branding. In 1987, the font was modified slightly to a more rounded version which was used until 1991. Login | Register. Tea | Twist | BORA | Hatsu | Mountain Dew | Peak | Red Bull | Speed Max | Agua del Nacimiento | Oasis | Squash | BioFrut | Postobón Acqua, Subsidiaries: It communicates the brand in a timeless manner and with an expression of clarity. But it didn’t make them hate Coke. From there, the Pepsi-Cola Company grew rapidly. 1964 was the year Pepsi introduced Diet Pepsi, giving drinkers an even lighter soda option with no sugar. By this point, the logo starts to resemble the Coca-Cola logo. Let's take a look at some of Pepsi's history in the 1990's Pepsi first made their mark on the 90's in the year 1991 when they changed their logo for the first time since 1987. Different types of designs and typefaces have been used for different times. Calpis | SOLO (Lemon Lime | Extreme Lemon) | Passiona | Cool Ridge | Cottee's | Spring Valley Juice | Pop Tops | Ice House | Smart Juice | The Real Iced Tea Company | Wonda, Licensed Brands 3D's | Aunt Jemima | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos | Chester's Popcorn | Chester's Puffcorn | Chiki3 | Chitato3 | Cracker Jack | Doritos (UK & Ireland | Japan) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Imag!ne | Jet-Z3 | Kurkure | Lay's (China | Japan | Taiwan | Thailand) | Life | Mabel | Maker | Margarita | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off the Eaten Path | Oven Baked (Oven Baked Tostitos) | Pipers Crisps | Qtela3 | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Sunbites | Sunchips | Stacy's | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands), Limited edition/discontinued: This is a picture of the original Pepsi-Cola mark filed in 1898 by Caleb D. Bradham. The brand would continue using this custom font for over a decade. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola on August 28, 1898,[1] and then as Pepsi in 1961. 1998. Pisco Mistral | Sierra Morena | Cabo Viejo | Havana Club8 | Malibú8, Other assets: The vocabulary of truth and simplicity is a reoccurring phenomena in the brand’s history. The Pepsi ball is now two-dimensional again, the word "Pepsi" looks like as of the 1975 Diet Pepsi logo (with the 'e' in a "wavy" shape like the previous logos), and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Later on, the background colour was also removed from the logo. Get the free logo ebook! The Pepsi logo used from 1969 to 1991. 1991. A dramatic change in Pepsi’s logo. In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Yum! Like the previous logo, this is still seen on some older vending machines and signs. The first redesign that was done to the logo in the ‘90s has a sporty feel to it. Now, Pepsi told the world who they were with a bold, sans serif, stamp-like black wordmark across the bottle cap. Pepsi is a carbonated soft drink manufactured by PepsiCo. ... 1991 Pepsi Geometries: Perimeter Oscillations BREATHTAKING Tracing the Pepsi DNA - 1991. By 1910, there were 240 Pepsi-Cola bottling franchises across 24 states. Pepsi Mens - 1991 Logo - T-shirt - White. By Pepsi. I have a Fountain Pepsi-Cola Syrup cap featuring black lettering on a white background with yellow looking dots/lemons. Diet Pepsi Max, Pepsi Wild Cherry, and Pepsi One continued to use the 2003 logo until 2009, 2010, and 2012, respectively. The vocabulary of truth and simplicity is a reoccurring phenomena in the brand’s history. Notes This logo was still used in India until January 31, 2010. It was then that the 1973 – 1991. Shop with confidence. Pepsi is a carbonated soft drink manufactured by PepsiCo. 3Joint venture with Indofood. 1991-ben a PEPSI szöveg kikerült a körön kívülre és 2008-ig csak a minta designját fejlesztették, korszerűsítették a tervezők. And although the facelift looks relatively minor, there is actually one huge change (and a few less-huge changes) that occurred with this update. 1991. The background gradient was shifted to make the lower left corner the light source, rather than the globe, and both the wordmark and the globe were outlined in light blue, making them pop visually against the background. Before Pepsi was Pepsi, it was known as Brad’s Drink, created by pharmacist Caleb Bradham in New Bern, North Carolina in 1893. ... 1991 Pepsi Geometries: Perimeter Oscillations BREATHTAKING Tracing the Pepsi DNA - 1991. Lady-fit valueweight athletic vest with self-fabric binding to neck and armholes. This is a picture of the original Pepsi-Cola mark filed in 1898 by Caleb D. Bradham. After New Coke faced a huge consumer backlash, Coca-Cola brought back the original recipe as Coke Classic, then quietly phased out New Coke so Coke Classic could just be Coca-Cola once again. Further minor changes occurred in the logo later in the year 1973 to reproduce the logo. I can find only one picture of it online and no other information about it. A concise red and blue circle with a white curvy stripe makes you think of a happy, smiling face. Aside from writing, her interests include making art, reading tarot cards, and exploring new places. The Pepsi ethos has evolved over time. Depicts the Pepsi Globe logo that was used from 1987 to 1991 The logo was a modernization of the logo used to replace the original classic Pepsi-Cola bottle cap. Pepsi-Cola is the drink for you, 4Under license from PepsiCo Pepsi wanted to show its support for the troops by including these two colours into its logo design.. Over the years, Pepsi’s logo evolved and changed with the times. Logo Branding Branding Design Logos Carolina Do Norte Pepsi Logo Drinks Logo Burger King Logo Chicago Cubs Logo Company Logo. They didn’t get rid of them, of course. They were just ramping up. In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for the next sixteen years. In the Cola Wars, Pepsi secured their place as the cool soda brand. Notes Blue and red continued to dominate, and white was brought back as the background color. Details about Pepsi Mens - 1991 Logo - T-shirt - White. Overall, the logo kept its wavy, swoopy shape, and that last “A” kept its tail curl. It took the word 'PEPSI' out of the iconic globe and had them both be separated, and while still using the red, blue, and white colors their shades were darkened. Description. The “Pepsi” word was written in bold capital letters on top. Beginning from 1960s Pepsi was no longer “Pepsi-Cola”. Themes New fonts. After the current logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. The Pepsi logo has undergone a lot of redesigns since its foundation. The typeface was made smaller to fit into the white section of the Globe and the bottle cap was dropped. The Pepsi font the world had come to love was gone and in its place, Pepsi Light by Gerard Huerta. 7Under license from Watt's S.A. However, they moved on, bringing in … Since Pepsi was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was meant as a show of U.S. patriotism. Old-school. The next major change to the Pepsi logo came in 1991. Specifically, it was the perfect drink for beautiful young women who wanted to keep their trim figures—it was billed as the light refreshment and the soda that refreshes without filling you up. In a few minutes you helped me identify the Pepsi bottles that I had spent hours trying to figure out. With red on the left and light blue on the right, white was reserved for the globe’s outline and the stripe across its middle that served as the background for the word “Pepsi.” The font remained unchanged from the logo’s previous iteration, but shrank to fit inside the globe’s perimeter. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. Pepsi logo (1987-1991) Saved by Brandon Cortrell Penson. In 1886, Coca Cola was created to help its inventor ease his morphine addiction. Over it’s 122 year history, the logo has seen 12 redesigns. PepsiCo was attempting to portray Pepsi as a drink for the young, and conversely, Coca-Cola as being for older people. They kept the wordmark, they kept the globe, but for the first time ever, they were separated. In 1975, Pepsi decided it was time to cut into Coke’s market dominance with the Pepsi Challenge. The italicized text now was placed atop of the globe with a bold red line that added emphasis to the symbol. Alimentos Polar | Cervecería Polar | Pepsi-Cola Venezuela1, Brands: By 1933, Pepsi-Cola found their first way to differentiate themselves from Coca-Cola, just by upping the size of their bottles to 12 ounces while keeping their five cent price tag. Cachantun6 | Porvenir6 | Perrier6 | Pure Life6, Distilled drinks: The “P”s were stretched out and the “E”’s left-side angles got rounded out while the “S” became longer, a little flatter and just a tad bit similar to the “S” in the Star Wars logo. Thank you. 3Co-owned by Pepsi-Cola Venezuela. Jazz | Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Capuchino | Pepsi Cappuccino | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kick | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool, Former/Defunct: Current: Indofood CBP | Indofood Nutrition | Indolakto | IndoAgri (Salim Ivomas Pratama | PP London Sumatra) | Indofood Fritolay Makmur1 | Indomarco Adi Prima | Bogasari Flour Mills | Arla Indofood2 | Total Chemindo Loka | Popolamama Later that decade, pharmacist Charles Alderton invented Dr. Pepper to aid in digestion and as a lemon, nutmeg, caramel-flavored alternative to soda flavors of the time. In 1991, the Pepsi logo was redesigned by reducing the globe and putting it in the right lower corner. Alcoholic beverages: Kingfisher | Estrella Damm | Woodstock Bourbon | Highland Genuine Scotch Whisky | Wild Moose This logo remains unchanged for around 16 years. The word Pepsi was designed in bold uppercase letters at the top. A hand drawn red typeface. Initially dubbed "Brad's Drink," Pepsi was created in 1893 by a pharmacist named Caleb Bradham. The Pepsi Challenge was a campaign Pepsi launched in 1975 to prove to the world that their soda tasted better than Coca Cola. This logo is still used on many cooler machines through 2003. 2Under license from Molson Coors Pepsi-Cola’s ads of the day also showcased Pepsi as the perfect drink for a day at the beach or an evening socializing with friends. They opted instead to split them apart into different sections of their branding graphics. 4Joint venture with Unilever. Share with WhatsApp. It communicates the brand in a timeless manner and with an expression of clarity. They opted instead to split them apart into different sections of their branding graphics. Themes New fonts. This logo had received negative reviews about this rebrand. A feature of this logo is the red and light blue stripes. Famously, Pepsi paid Arnell Group more than $1 million to design their next logo, and the result was: The 3D globe was flat again. The history of the Pepsi logo is one of constant reimagination. In 1991, the logo was changed to put “PEPSI” in italics. The “Pepsi” word was written in bold capital letters on top. In 1987, the font of Pepsi in the logo was slightly modified to a more rounded version which was used until 1991. Pepsi ditches the script and the word “cola” and changes to a block text: 1970s. This logo is still used on many cooler machines, and pictures through 2014. Part of a larger Pepsi rebranding strategy, which included a change of logo, the cans were intended to appeal the teenage market. In 1973 saw the beginning of the tricolor emblem era, consisting of a stylized circle, rectangle, and the word “Pepsi” in sans serif capital letters. Pepsi 1991 Logo Collectible Porcelain Thimble Thimble is approximately 1" tall and is in very nice condition with NO chips or cracks. Twelve full ounces, that’s a lot. 1973 – 1991. In 1991, Pepsi redesigned its logo by minimizing the spherical shape and placing it to the lower right corner. In 2009, Pepsi introduced Pepsi Throwback, a version of the soda made with real sugar instead of high fructose corn syrup. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2009. To crimp or not to crimp? Further minor changes occurred in the logo later in the year 1973 to reproduce the logo. Different types of designs and typefaces have been used for different times. Pepsi Commercial "The Outing" The Outing. According to Sins brand, it is only a scribbled version of the name chosen by the then CEO, because nothing else was available. It started looking much different, pushed from flat minimalism to realistic 3D effect. That is the question. That is the question. The Pepsi logo in use when Marty left 1985 was introduced in 1973. Item information. This is also the last time in the drink's history the text is uppercase. And they never stopped being cool. On February 4th 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three-dimensional fashion. In 1943 the company added the bottle cap to its logo, with the logo tagline ‘Bigger Drink, Better Taste’ incorporated into the lid.. The 2006 version was cool, but by 2008, it was time for another change. Two major things happened: The logo bottle cap now laid flat, and Pepsi-Cola dropped the word “cola.” From here on out, it was just Pepsi. Seventh Logo:. Pepsi embraced 1970s minimalism when they switched to the globe logo in 1973. In 1991, the Pepsi logo was redesigned by reducing the globe and putting it in the right lower corner. During that same era, pharmacists created a bunch of the sodas we know and love today. The 1990s: 100 th Pepsi Anniversary Logo . Not to be beaten by the sweeter soda, Coke switched up their recipe and introduced New Coke to the world. Pepsi logo 1991. | Gelatina Golden | Las Llaves | Lipton | Margarita | Mavesa | Maziete | Migurt | Pampero | P.A.N. Chiffon | Dogourmet | Oh mai gat! Add to basket. 7Up1 | Aqua Libra | Ballygowan | Bella Ischia | Britvic | C&C | Club (Mixers | Soft Drinks) | DaFruta | Drench | Energise Sports | Fruité | Fruit Shoot | Gatorade1 | J2O | Lipton2 | Maguary | MiWadi | Moulin de Valdonne | Mountain Dew1 | Pepsi1 (Max | Diet) | Pressade | Purdey's | R.White's | Robinsons | Sobe1 | Tango | Teisseire | TK. Pepsi is a brilliant exception. It’s the “blue team” to Coke’s “red team.” But before 1950, Pepsi and the color blue had no relationship—until they unveiled their bottle cap logo. In 1991, Pepsi was sold in Israel for the first time. Dispatched within 6 days. And it turned blue. Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham. 1 Under license from/joint venture with PepsiCo. The 1940 version of Pepsi-Cola’s logo is characterized by the serifs on the wordmark’s smaller letters shrinking again, becoming almost invisible and the wordmark’s larger letters becoming taller and wider. Designers, check out these contests so you can start building your career. Pepsi (China) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Pepsi Cherry Vanilla | Pepsi Wild Cherry, Programming: In 1991, Pepsi changed their logo in a dramatic way again. 1Owned by Alimentos Polar. The word “drink” was added to the C’s top banner, building a call-to-action into the logo. See more ideas about Pepsi cola, Pepsi, Cola. It was just there, casting light against the blue background. What does Pepsi’s logo history look like? Endorsed by Santa Claus. Red and blue colors continued to dominate the Pepsi logo and white made a comeback as color for back space. Here we mainly focus on the logo between 1991 … The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. Pepsi 1991 Retro Logo Mens T-ShirtHeavy cotton classic fit adult Gildan t-shirt with taped neck and shoulders, pre-shrunk jersey knit and quarter-turned to eliminate creases. It was decided to remove the script from the previous logo in favour of a simpler sans serif font. The word “Pepsi” shifted to an incline, giving the logo more energy. This period includes several intermediate stages. Pepsi Wild Cherry continued to use this design through March 2010. On August 28, 1898, it was decided to change the name of Brad's Drink as Pepsi-Cola. 1991 – 1998. However, it’s not the same Pepsi logo that Marty was used to from 1985. The first redesign that was done to the logo in the ‘90s has a sporty feel to it. 1991. The current Pepsi logo is a far cry from the original logo of the 19th century. Simple and up-to-the-point, the emblem fits any carrier, from mobile apps to T-shirts. 8. Men's Baseball T-Shirt Long sleeve baseball t-shirt with contrast raglan sleeves and colour bound neck in cotton/lycra rib. Bodegas Pomar | Caroreña | Maltín | Polar Ice | Polar Light | Polar Pilsen | Polar Zero | Solera, Pepsi-Cola Venezuela Current brands: The globe shows water and ice droplets as if it is wet. It was also used for a Pepsi Zero's Bottle Specials from 1977 to 1979. Please edit this file's description and provide a source. Every letter on the can in front of me (and on the cans in the last photo) are noticeably different. In 1987, Pepsi gave the globe logo a little facelift. Pepsi 8th Logo Sep 30, 1998. Over the years, Pepsi’s logo evolved and changed with the times. The bottlecap logo is changed, but the colors stay the same. Twice as much for a nickel, too. Blue and red continued to dominate, and white was brought back as the background color. Nope. 1Under license from PepsiCo. In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Alimentos Polar: 1991 Pepsi Logo. And that’s just what Coca-Cola was: a classic. Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham. A hand drawn red typeface. For more than 40 years since its inception, Pepsi had a swirly script logo given in the red color. I’m curious when that took place…? The text also got a small facelift. The 1940 logo, like the earlier Pepsi-Cola logos, was done through classic lettering. It is also on the back of each Pepsi bottle since the new bottle design on June 2, 2014. The Pepsi logo redesign had a sporty feel to it and the Pepsi wordmark was taken out of the globe for good. Although the brand's name hasn't changed since, its logo has undergone a number of tweaks and major revamps. In 1991, Pepsi redesigned its logo by minimizing the spherical shape and placing it to the lower right corner. On October 15, 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009 when the usage of the last logo ended. Size: Price: $25.95: $25.95 + $7.52 Shipping. In 1943 the company added the bottle cap to its logo, with the logo tagline ‘Bigger Drink, Better Taste’ incorporated into the lid.. Custom preview. Soft drinks: Schweppes | Pepsi (Max | Light | Next) | Sunkist | 7 UP | Mountain Dew | Gatorade | Monster Energy, Cristal | Escudo | Royal Guard | Morenita | Cerveza Dorada | Lemon Stones | Heineken1 | Cerveza Sol1 | Coors Light2 | Budweiser3 | Cerveza Austral | Kunstmann | D'olbek, Non-alcoholic beverages: Author: Pepsi Inc. Logo Branding Branding Design Logos Carolina Do Norte Pepsi Logo Drinks Logo Burger King Logo Chicago Cubs Logo Company Logo. It’s also around this time that “Pepsi Generation” as a concept is pushed via radio spots and song writing contests. Lindsay is a copy and content writer who loves all things creepy, beachy, and cheesy. During this time, Pepsi-Cola’s tagline was “Exhilarating, Invigorating, Aids Digestion.”. But in 2006, the logo literally looked cool. Tiny serifs were added back onto the font and the letters got a light gray shading, enhancing their three-dimensional look. | Primor | Quaker | Rikesa | Super Can | Toddy, Cervecería Polar There is also a reserved trademark next to the second "P". This was a pivotal year for the entire Pepsi brand. Then just a year later, the logo changed again. Slanting the font forward communicated that Pepsi was the forward-looking, forward-thinking soda brand. In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. 1 Brad's Drink 1.1 1893-1898 2 Pepsi-Cola (first era) 2.1 1898-1905 2.2 1905-1906 2.3 1906-1940 2.4 1940-1950, 2014-present 2.5 1950-1962 3 Pepsi 3.1 1962-1973 3.2 1973-1991 3.2.1 1973-1987 3.2.2 1987-1991 3.3 1991-2008/2010 (International) 3.3.1 1991-1998 3.3.2 1996-1998 (International) 3.3.3 1998-2003 3.3.4 2003-2006/2010 (International) 3.3.5 2006-2008 3.4 2008-present 3.4.1 2008-2014 … It was also at this point Pepsi-Cola was shortened to Pepsi. Let’s find out! Authors Top. It can still be seen on some old signs and some older soda vending machines. Files are available under licenses specified on their description page. In stock. In the wave of patriotism that followed World War II, making the logo red, white and blue just made sense. This logo can still be seen on some restaurant coolers and vending machines in the United States. It’s also around this time that “Pepsi Generation” as a concept is pushed via radio spots and song writing contests. Licensing. The company removed the word “Cola” from its logo, and it was never used since then. 82 matching requests on the forum. The next major change to the Pepsi logo came in 1991. Content is available under $1 unless otherwise noted. Pepsi introduced a new design in 1998 across the globe to celebrate the centennial anniversary of Pepsi. For the first time in the brand’s history, the logo had a colored background. Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Pepsi Font | dafont.com English Français Español Deutsch Italiano Português . In malls and other high-traffic pedestrian areas, passersby would be asked to do blind taste tests of Coke and Pepsi and say which they preferred. Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages3 | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Stolichnaya (Licensed) | Slice (drink). Pepsi (China) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Pepsi Cherry Vanilla | Mirinda | Mountain Dew | Mountain Dew Real Sugar | Diet Mountain Dew | Propel Water | Mug Root Beer | Sierra Mist | Sobe | Sting Energy Drink | Tropicana | 7Up (International) | Dr Pepper | Crush | Aquafina | Gatorade | Lipton4 (Ice Tea | Brisk) | Alvalle | Caleb's Kola | Pure Leaf4 | Sodastream | Copella | Rockstar Energy Drink, Current food brands: Take your favorite fandoms with you and never miss a beat. 2008. A redesigned and streamlined logo was used in 1991, with the Pepsi text placed outside of the swirls for the first time. Bilz y Pap | Kem | Nobis | 7Up4 | Pepsi4 | Crush5 | Limón Soda | Canada Dry5 First was Pepsi-Cola’s thin, red and spiky logo. No more serifs, no more uppercase letters and perhaps most revolutionary, no more even, symmetrical band across the globe. Can you tell me anything? This was a fairly simple change; the bottle cap just dropped its ridges. According to Sins brand, it is only a scribbled version of the name chosen by the then CEO, because nothing else was available. One thing that didn’t change was Pepsi-Cola’s branding as a health aid. The Pepsi logo has undergone a lot of redesigns since its foundation. Via fineprintart.com. I will combine shipping but please let me adjust the invoice before paying or request a total from seller and I'll adjust it ASAP. 9Joint venture with Postobón S.A.. Subsidiaries: Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola on August 28, 1898,[1] and then as Pepsi in 1961. (Remember, these were the days when soft drinks were considered medicinal aids.). Size Pepsi by Jakub Degórski. Links Pepsi Logos. 8. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. In 1998, the Pepsi company celebrated its 100th anniversary and commemorated this event with a new Pepsi logo! Fox. In just two years, “The Joy of Cola” became “The Joy of Pepsi” and in true Pepsi style, featured none other than one of the day’s hottest artists, Britney Spears. The serifs and mid-height letter spikes that decorated the original font became longer, fang-like spikes protruding from the tops and bottoms of the letters and the final “A” stretched out and coiled upward like a tail. In 1998, Pepsi flipped how they used the colors in their logo. 7 years later in 1998 Pepsi again changed their logo, adding more blue to it as they put their iconic circular logo and text over the blue background. 6Under license from Nestlé This iteration of the logo turned the now fully three-dimensional globe into a cold glass of soda with glistening droplets of condensation collecting on its surface. The font stayed the same as it was in the 2003 version, bold and slanting forward. While we can take a pretty good guess what Coke’s logo will look like, Pepsi has made continually reinventing themselves—and bringing their old logos back in fresh ways—a key part of their brand. In the year 1991, Pepsi took out the text from the circular symbol to create a much simpler logo design. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. Central Cervecera de Colombia9. Who knows what the Pepsi logo will look like 10, 20 or 50 years from now? Pepsi was modern and energetic; Pepsi didn’t need to overhaul their recipe to give present-day drinkers what they wanted. The logo was updated to read simply “PEPSI” in a bold, sans serif font, this time superimposed on the classic bottle cap but from a straight perspective, making the logo more symmetrical and iconic. The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. Many timeless brands are timeless because they keep the logos that people know and trust. Overall, the text thinned out, giving the logo a less condensed look. A rectangular plaque appeared with the name of the brand, a ball, and a solid red stripe. This is the first Pepsi-Cola logo to be used. A new logo was introduced in 1973 on the basis of the Cap swirls bottle. In the year 1991, Pepsi took out the text from the circular symbol to create a much simpler logo design. Since 1962, Pepsi had been using a basic, all-capital sans serif font. 3Under license from Anheuser-Busch InBev All in all, Pepsi logo is an exemplary piece of creativity and innovation. But the Cola Wars didn’t end there. English: The Pepsi logo used from 1973 to 1991. Share with Messenger. 82 matching requests on the forum. Want to learn how to create the perfect logo for your brand? In 1991, Pepsi played with the design hierarchy to create a more dynamic logo. The company decided that the incorporation of the Pepsi text and the circle was no longer viable. Both beverages were marketed as health drinks, and both wavy, swooping, semi-cursive wordmark logos in red and white. On June 2, 2006, Pepsi slightly modified the 2002 logo, by moving the text below the globe. 8Under license from Pernod Ricard 2Joint venture with Strauss Group. 2Co-owned by Cervecería Polar. 1991 Pepsi Logo. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. When Pepsi introduced this new logo in 1991, the new type was retained. 6th Pepsi Logo Jun 10, 1973. Login | Register. de C.V. | Gamesa | Pepsi-Cola Venezuela1 | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company2 | Indofood Fritolay Makmur3 | Pepsi Lipton4 | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC, Current beverage brands: Pepsi launched a slightly modified new logo on June 2, 2014, along with the "Live for Now" campaign with the words "Pepsi" (thicker from the previous logo). September 2020. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. This time around, Pepsi was due for a big change. 1Joint venture with Empresas Polar. No matter how the world changes or what happens in the beverage realm, Pepsi is there, reformulating themselves to satisfy their fans’ tastebuds. Let’s take a moment to talk a bit about the similarities between Pepsi and Coca-Cola during this time period. Tumble dry low. If something somehow hits all three, all the better. For the first time since Pepsi began using the globe, the globe wasn’t outlined in white. It is now used on Pepsi Throwback. Now, the red was gone from the background and the globe moved up and over to sit just below the wordmark. The Pepsi-Cola History, Under Consideration, Pepsi.com The spikes retracted and the letters got just a bit wider. The modern Pepsi logo has its origins in the 1940s, during World War II. And sometimes, even a little snarky. It can still be seen on some old signs. Despite the largely negative public response to the redesign, Pepsi stood by their choice to rebrand and in 2014, tweaked the logo slightly, removing the blue outline around the globe. Over the past century, the Pepsi logo has been evolved into remarkable designs with significant modifications. In the 1960s, the Pepsi logo took on a more symmetrical look. The globe made its way to the bottom right of the logo while the word “Pepsi,” now italicized, stretched across the top of the logo in blue. Pepsi Center is an indoor multi-purpose sports arena in Denver, Colorado, United States. No doubt, it is one of the most recognized logos… Custom preview. In addition to ditching the word “Cola,” Pepsi ditched the swoopy, swirly red font they’d been using for the past 64 years. September 2020. The Pepsi logo was tweaked several times, each time becoming less intricate and more legible.1943 marks the beginning of the “Bottle Cap” era in the history of the Pepsi symbol. Authors Top. All structured data from the file and property namespaces is available under the Creative Commons CC0 License; all unstructured text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. 5Joint venture with Postobón S.A.. Australia & New Zealand: Asahi Premium Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings, Former subsidiaries: Indonesia: Indofood Asahi, Alcoholic beverages: 2 Joint venture with Arla. And if it wasn’t obvious enough, their 1930s jingle made their unique selling point absolutely clear: “Pepsi cola hits the spot The removal of this spiky detail gave way to this orb figure called the globe. It started looking much different, pushed from flat minimalism to realistic 3D effect. In 1973, the brand finally decided to omit the decorative border of the Pepsi logo. 4 Joint venture with Nestlé. New York Times: Pepsi Introduces a New Look For Its International Markets, Brand Stories: The Evolution of the Pepsi Logo, Hendrick Motorsports drivers campaign Pepsi Refresh Project ideas, Ad Teardown: Live for Now Moments Anthem | Pepsi, Pepsi unveils global ‘For the Love of It’ strapline in marketing overhaul, https://logos.fandom.com/wiki/Pepsi?oldid=2065191. "Pepsi-Cola" redirects here. It had “PEPSI” written in blue in the middle, a red wave at the top, and a blue wave at the bottom. This logo is now used for Pepsi Throwback. This wasn’t all that changed, though. 4Joint venture with PepsiCo. Asahi (Super Dry | Soukia) | Cricketers Arms | Mountain Goat | NZ Pure Lager | Somersby | Vodka Cruiser | Meantime Brewing | Peroni | Beijing Beer | Grolsch | Pilsner Urquell, Non-alcoholic drinks The company decided that the incorporation of the Pepsi text and the circle was no longer viable. Submit a font Tools . In 1973 saw the beginning of the tricolor emblem era, consisting of a stylized circle, rectangle, and the word “Pepsi” in sans serif capital letters. The logo was updated to read simply “PEPSI” in a bold, sans serif font, this time superimposed on the classic bottle cap but from a straight perspective, making the logo more symmetrical and iconic. This period includes several intermediate stages. Size Pepsi by Jakub Degórski. Pepsi 11th Logo May 7, 2013. The Pepsi logo used from 2003 to late 2008. Pepsi. 1991. Pepsi Font | dafont.com English Français Español Deutsch Italiano Português . The globe was redesigned to have large, conspicuous white “shine” spots that made it look like it’d been vacuum-sealed in plastic, giving the logo a flatter look. Today, we think of Pepsi as blue. With this more modern, geometric-feeling logo and minimalist, even brutalist font, Pepsi was niching down its target demographic and overtly marketing itself to younger consumers, referring to them as the “Pepsi Generation” in a 1961 ad campaign. It looked very much like the emblem of the company’s main rival, Coca Cola. Submit a font Tools . It promised more fun. The wordmark remained the same, but now it was on a tangible canvas, rather than floating in space. As we can see, Pepsi logos between 1898 and 1940 are somewhat similar, and so does swirling red, white and blue shapes between 1950 and 2008. Jan 12, 2014 - Explore Sheri Bates's board "Photo: Pepsi Cola", followed by 145 people on Pinterest. Here we mainly focus on the logo between 1991 … In October 1991, a redesigned and streamlined logo was introduced, with the text italicized and outside of the swirls for the first time. Pepsi Logo and Tagline. Learn more about Lindsay's writing services at, Logo evolution of famous brands: what we can learn from these 11 examples, 12 classic tattoo styles you need to know, 22 famous graphic design quotes to inspire you. Pepsi wanted to show its support for the troops by including these two colours into its logo design.. Find great deals on eBay for pepsi 1991. A rectangular plaque appeared with the name of the brand, a ball, and a solid red stripe. Feb 13, 1991. If celebrities love Pepsi – so will you! Forum FAQ. Do not bleach. The Brad’s Drink logo was a blue wordmark against a white background. And it didn’t make Pepsi the #1 soda brand. In 1991, no typeface of any kind would be in the white section of the logo on a regular Pepsi product. Something went wrong posting the comment. The word Pepsi was designed in bold uppercase letters at the top. 7 years later in 1998 Pepsi again changed their logo, adding more blue to it as they put their iconic circular logo and text over the blue background. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. A 2008 3D version of the globe is also being used in East Asia. The p is more circular, the e not as closed, etc. Food & beverages: 3 Ayam | Bimoli | Buburia | Cafèla | Cap Enaak | Cheetos1 | Chésa | Chiki | Chitato | Club | Doritos1 | Fruitamin (Cocobit) | GoVit | GoWell | Happy Salad Oil | Ichi Ocha | Indofood (Racik) | Indofood Freiss | Indofood Ice Cream | Indomie | Indomilk | IndoSugar | Jet-Z | Lay's1 | Milkuat | Orchid Butter | Palmia | Piring Lombok | Pop Mie | Promina | Puregrow Organic2 | Qtela | Sakura | Sarimi | SUN | Supermi | Teh Kahuripan | TeKita | Tiga Sapi, Non-food: Moko Moko Pants | BuKrim | Total, Former/defunct brands: This is the latest version of the classic Pepsi-Cola script. Size: Quantity: 10 available / 245 sold. In 1930, Pepsi-Cola filed for bankruptcy a second time. Date: 1973: Source: This file is lacking source information. When Brad’s Drink became Pepsi-Cola, the logo’s main color changed to an eye-catching red. Trickle, trickle, trickle, trickle…”. 2Part of a licensing agreement with PepsiCo and Unilever. Save my name, email, and website in this browser for the next time I comment. It took the word 'PEPSI' out of the iconic globe and had them both be separated, and while still using the red, blue, and white colors their shades were darkened. Postobón | Colombiana | Pepsi | 7 Up | Gaseosas Lux | Bretaña | PostoFrut | Gatorade | H2OH | Sr. Toronjo | Hipinto | Popular | Freskola | Castalia | Tropikola | Cristal | Cristalina | Canada Dry | Kufu | Hit | Tutti Frutti | Mr. They also pared down the colors, eliminating the dark navy in favor of a denim blue. In this version of the logo, a long banner extends from the top of the “C” in Cola, making this version of the logo feel a little closer to symmetrical than the first version. This is the first Pepsi-Cola logo to be used. Pepsi 1991 Logo Collectible Porcelain Thimble Thimble is approximately 1" tall and is in very nice condition with NO chips or cracks. This page was last edited on 26 December 2019, at 20:58. Pepsi. Despite the brands having a very similar visual feel, Pepsi-Cola stuck with the red and white ribbon logo until 1950, only updating it once more for a more pared-down look in 1940. Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by red and blue colors on a white background. At what point did they change the new all-lowercase pepsi font? Now, the globe was tilted on its side, showing a band that’s wide where the globe faces upward and thinner toward the bottom. The removal of this spiky detail gave way to this orb figure called the globe. Within a few years, Pepsi moved on from this logo, but it wasn’t the last time the world would see it. Over the years brands such as Pepsi change their logos and marketing slogans. Instead of blue text on a white background, now the logo was a blue background with the word “Pepsi” in white. Pepsi 10th Logo Jun 9, 2008. In 1950, the script was placed inside a design of a bottle cap with Red, White and Blue stripes. 1996 saw the launch of ‘Project Blue’, in which Pepsi changed the background colour on the label to blue in several international markets outside of the United States. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. By the 90s, the Cola Wars were over and each side’s territory was clear. 1991 – 1998. It was still bold and sans serif, but instead of basic block letters, these letters had a futuristic, almost digital feel. Pepsi is a famous carbonated soft drink brand that was founded in 1886 by Caleb Bradham as Brad’s Drink . 1991 Pepsi logo. Red and blue colors continued to dominate the Pepsi logo and white made a comeback as color for back space. The Pepsi ethos has evolved over time. It was also used for a Pepsi Zero's Bottle Specials from 1977 to 1979. 5Under license from Keurig Dr Pepper According to Pepsi, people preferred their soda over its competitor. As with the previous logos, this is still seen on older machines and signs. The white circle that makes up the globe’s outline got just a wee bit thicker and the red in the logo got just a tad bit violet-er. Pepsi made a few other significant changes: This was also the last time there was a colon between the words Pepsi and Cola. In 1999, Pepsi launched a new slogan and brand campaign: “The Joy of Cola.” With an all-new jingle and a series of commercials, the brand was ready for the new millennium. The Pepsi logo of the 70s introduced more color into the branding and pursued a flat, minimalist look. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. Logopedia is a FANDOM Lifestyle Community. The Pepsi logo as we know it today is a textbook illustration of all modern design trends. Végül 2008-ban a PEPSI felirat eltűnik, azóta csak a háromdimenziós gömböt ábrázoló logó látható a terméken. The font was bold and fairly ornate, a characteristic the Pepsi logo would hold on to for a while, even after changing colors and becoming known as Pepsi-Cola. As the company found its footing and grew, its logo changed three times. A gradient background made it feel like the globe itself was emitting light and shadows just behind the text gave it a 3D effect. In 1905, the logo became a bit softer. Diet Pepsi or Pepsi Max). We've just sent you your free logo ebook. Jazz | Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Capuchino | Pepsi Cappuccino | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kick | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool, Frito-Lay, Inc. | The Quaker Oats Company | Tropicana Products, Inc. | Matutano Snack Ventures, S.A. | Empresas Polar | Sabritas, S. de R.L. Since 1958, Pepsi had become a drink “for those who think young,” implying that Coca-Cola was for those who didn’t, those who were stuck in old mindsets and weren’t connected to the youth culture of the day. It was at this time that the logo was referred to as ‘Pepsi Globe’. Pepsi-Cola Venezuela | Pepsi-Cola Products Philippines, Inc. | Pepsi Lipton, Limited editions/former brands: Pepsi is a famous carbonated soft drink brand that was founded in 1886 by Caleb Bradham as Brad’s Drink . And people hated it. Pepsi1 | Mirinda1 | 7Up1 | Anak Mas | Provita | Anget Jae | Bim-Bim | Nice Yogurt | Maggi | Keebler | JuzAFI | Tropicana Twister | Revive | Canasta | Dueto | Inti Gandum | Trenz | Wonderland. And unlike other versions of the logo, the 1998 edition had depth. No matter how many times their logo changes, Pepsi keeps on delivering the flavors and brand experience that people expect. Various Pepsi logos since its beginning. By the 90s, the Cola Wars were over and each side’s territory was clear. In 1987, the brand introduced their own unique font. I will combine shipping but please let me adjust the invoice before paying or request a total from seller and I'll adjust it ASAP. By completing this form, you agree to our Terms of Service and Privacy Policy. Defunct: Free, Waters: To crimp or not to crimp? Condition: New with tags. A new logo similar to that of "Project Blue" was introduced worldwide in June 1997, a year before its centennial year began. It was down-to-earth, engaging and decidedly unpretentious. By the early 1980s, Pepsi was riding high on its status as the drink consumers preferred as it outsold Coca-Cola in supermarkets. In the negative space beneath the text and beside the globe, we see a red bar reminiscent of the red banner on earlier versions of the logo. The new logo evokes a smile. On August 28, 1898, it was decided to change the name of Brad's Drink as Pepsi-Cola. The Pepsi-Cola History, Under Consideration, Pepsi.com Logo Branding. In 1973, the brand finally decided to omit the decorative border of the Pepsi logo. The 1990s: 100 th Pepsi Anniversary Logo . 1Under license from Heineken Others called it cheap and soulless. 1991. It officially ended usage in 2008, but the version below continued to be on cans until 2005. They didn’t get rid of them, of course. Public domain Public domain false false: This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Pepsi was still decades from being branded as the young, hip alternative to Coke. 3 Joint venture with Asahi, now absorbed into Indofood. Pepsi's Play for a Billion | Pepsi Chart | Pepsi Smash, Subsidiaries: In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. 7 Up | Gatorade | Golden | H2OH | Minalba | Pepsi (Light, Max) | Yukery | Yuky-Pak. It was still red, it was still wavy and it still looked a lot like a certain other cola brand’s logo (more on that in a minute). Forum FAQ. In 1903, Bradham officially trademarked the name, and in just a year, he’d sold 20,000 gallons of Pepsi-Cola syrup. This Pepsi was still young and fun, but it was also friendly. File:Pepsilogo.png. And how does it stay so recognizable with every drastic redesign? Many called it way too simple and even lazy, comparing it to other, similar logos like Obama’s and Korean Airlines’. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. Mainland China still used this logo until 2014. Let's take a look at some of Pepsi's history in the 1990's Pepsi first made their mark on the 90's in the year 1991 when they changed their logo for the first time since 1987. In the 1950s, Pepsi-Cola continued branding themselves as the soda that delivers the better value. In 1998, the Pepsi company celebrated its 100th anniversary and commemorated this event with a new Pepsi logo! Billy Joel even gave the Cola Wars a shout in his 1989 song “We Didn’t Start the Fire.”. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. In this new logo, Pepsi was written in white and the background was blue. Pesi 9th Logo Aug 7, 2005. But Pepsi did more than remove the cap’s ridges. In contrast, Pepsi was being endorsed by Michael Jackson and Michael J. Pepsi sponsors the Pakistan cricket team. Also, many countries outside the US still used this logo through 2010. Instead, the red bar would be lengthened slightly, the light-blue bar removed, and the Pepsi wordmark was moved to the top. Fabric - 100% Cotton (Heather Grey, 90% cotton 10% polyester)Weight - White 175gsm, Colours 185gsmWashing Instructions - Machine wash low 30°. Nickel, nickel, nickel, nickel, However, they moved on, bringing in … File:Pepsi logo.svg. Former: Indofood Asahi3 | Nestlé Indofood Citarasa Indonesia4 | Pepsi-Cola Indobeverages, Current brands: In 2003, Pepsi’s new logo got a bit of a tweak.
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